Our Story
Brewing Innovation at SMLDR
Welcome to SMLDR, where passion for coffee meets a commitment to innovation. Our story begins with Em and Ryan, a husband-and-wife team on a mission to elevate the coffee-drinking experience for enthusiasts everywhere. As tired parents to two fun-loving and energetic young girls, coffee was an essential tool to help them get through each day, but they knew the experience of at-home coffee consumption could use some improvement. As self-proclaimed coffee nerds, they understood the joy of that perfect, warm sip and set out to make it a consistent reality for everyone.
The Pursuit of Perfection
Em and Ryan, fueled by their love for coffee, identified the pivotal factor that could transform every coffee moment—the perfect temperature. They recognized that while that initial sip of coffee always hits just right, subsequent sips often fall short as the temperature wanes. How could they make that first-sip-feeling continue? Determined to remedy this universal woe, the duo delved into the world of heated coffee mugs.
Exploring the Landscape
The journey began with exhaustive research, involving the purchase and scrutiny of every heated coffee mug on the market. Em and Ryan were astounded to find that despite being available for a decade or more, existing products exhibited major flaws and drawbacks. The issues ranged from exorbitant prices and lack of durability to abysmal battery life, challenging maintenance, and the absurdity of requiring a smartphone app just to adjust the mug's temperature. Yes, you read that right!
Discovering the Gaps
The market leader, though widely recognized, was plagued by a litany of complaints: high prices, a cover prone to breaking within a week, battery life not coming close to the advertised duration, even paint chipping off into the beverage from the painted interior of the mug, and a warranty that conveniently overlooked and often wouldn't cover these issues. Em and Ryan knew there had to be a better way—a solution that not only addressed these concerns but surpassed expectations.
Crafting the SMLDR Pro
Armed with a deep understanding of the shortcomings in the market, Em and Ryan set out to create the SMLDR Pro—a heated coffee mug designed with passion, precision, and the coffee lover in mind. Their vision was clear: affordability, durability, exceptional battery life, ease of use, and, most importantly, the ability to enjoy every sip of coffee at the perfect temperature.
Innovation Unleashed
The SMLDR Pro stands as a testament to Em and Ryan's dedication to redefining the smart mug landscape. Say goodbye to clunky apps, exorbitant prices, and the frustration of subpar coffee experiences. The SMLDR Pro is not just a product; it's a commitment to delivering a seamless and delightful coffee-drinking journey for all.
As you welcome the SMLDR Pro into your daily ritual, know that it's the result of two coffee nerds' tireless pursuit of perfection. Join us in savoring every sip at the perfect temperature—because at SMLDR, we believe your coffee should be as exceptional as your passion for it.
